Marketing Manager France h/f

Saint-Ouen (93)

Nous recherchons pour l’un de nos clients, acteur industriel majeur, un Responsable Marketing France eBike h/f  basé(e) à Saint-Ouen (93).

This position is for the eBike Division that in just three years has grown from market newcomer to leading pacesetter.

Main responsibilities & key accountabilities

  • Development of regional marketing communication strategy for the region and of annual marketing & PR plan in collaboration with eBike headquarters (Germany) for a strong brand in France.
  • Operational implementation of the various France specific marketing projects.
  • Local adaptation of central concepts.
  • Online : Content plan, content management and reporting / creation of France online media.
  • PR : Interface for incoming PR related inquiries to eBike headquarter and active relationship management with media representatives.
  • Fairs & events : Event organization and presence at local bicycle events, trade shows and sponsoring activities.
  • Retail level marketing : Take into account needs / requirements of local retailers.
  • Project based planning of annual budget and ongoing cost controlling.
  • Regular reports on marketing activities within France.
  • Interface role between the market and eBike headquarters and continuous coordination.
  • Closely coordinate with service personnel in France and provide marketing related support.

Desired Skills and Experience

  • Completed studies in marketing / communications (bac +5).
  • At least 3 / 5 years experience in B2B2C marketing (retail and end-consumer).
  • Knowledge & experience in project management of marketing mixes (events, web, sales marketing, print, PR).
  • Good communication and team skills.
  • Target and result-oriented with an Entrepreneurial spirit.
  • Highly committed and self reliant, your manager is in Germany while you are based in France.
  • Excellent general written and verbal communication skills in English & French (ideally also German).
  • Preferred experience in the bicycle industry.

You will need to travel frequently within France and once a quarter (on average) in Germany.